There are two kinds of people in this world. Mac lovers, and Mac haters. But, regardless of your persuasion, I think we all can agree that Apple, Inc. is doing some things right! Their stock is huge (I'm assuming.... that hypothesis is really not based on any research or fact), their products are selling like crazy, and they make a really bad ass cell phone. But is it too much? Apple just released the new iPod nano. Wait... I thought they released a new nano less than a year ago! Now there's a new one!? Now, it's long been a fact in the tech world that as soon as you buy something, it starts to become obsolete, but this is crazy. Imagine the joy of someone getting their first ipod nano... then less than a year later their shiny, expensive new ipod is now the "old one". That sucks! Apple times these things perfectly to keep their sales going. About every couple of months they release a "new" something: the new ipod, the new iphone, the new macbook, the new igottahavethatthing. So, what do you think? Is Apple just using their marketing genius to stay on the cutting edge of a market they practically own, or are they taking customers for a ride? Don't get me wrong, I love all my Apple gear, but sometimes I wonder...
2 comments:
Mac is like a closed market proprietary economy in a socialist country that carefully executes a planned obsolescence strategy.(social democracy) Windows, on the other hand represents a free market economy with all software comers welcomed as long as their tech functions and sells.(capital republic)
Mac relies on a brain washed consumer group that is addicted to its' OS. Windows relies on the competitiveness and intellect of its' consumers to choose what is best for their business and personal computing needs.
The beauty lies in the fact that our markets allow and even encourage all companies to enter a product and let the consumer choose. That is basis of the principles of marketing in the good ole US of A. I love this country.
I still love my circa Jan 2008 nano . . . . sigh . . .
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